While preparing breakfast for myself yesterday, I had a thought...
The question that triggered the thought was... why does it have to be so hard to eat healthy?
After pondering on the question and figuring out what I would ultimately eat for breakfast, it hit me... There are a lot of cancer patients, ex-cancer patients, people who have cancer in their family, etc. (millions and millions). Why isn't the market place doing more to help us eat better.
With that in mind, I've decided to tackle this problem. But, before I dive in to far, I wanted to see if anyone knows of other people/organizations which might also be trying to solve for this? I work in the Consumer Packaged Goods industry (big fancy words for food) and want to kick off an initiative to challenge the industry (food companies and retailers) to help us eat better. A few thoughts...
1) carve out a section in grocery stores for food choices/options approved by notable cancer centers (i.e MD Anderson, etc.)
2) encourage food manufacturers to create/distribute foods that are cancer friendly (preventive, chemo complimentary, etc.)
3) put simple and cost effective ideas/recipes in our hands (mobile app, kiosk, in aisle,etc.)
4) encourage manufactures/retailers to donate product/dollars to help those less fortunate eat healthy (control the controllable)
Through and initiative/challenge like this, greater awareness of lung cancer (all cancers) could be achieved. People are watching less and less commercials on tv these days due to TiVo and the like, however people are still walking the aisle of grocery stores everyday and are a captive audience.
Any thoughts? Any advice? Any connections (retailers, manufacturers)? Anyone interested in the endeavor?
Thank you,
Marc