LUNGevity Foundation Kicks Off New Marketing Campaign to Raise Awareness of the Impact of Lung Cancer

[LaurenH]

 LUNGevity Foundation, the nation’s leading lung cancer-focused nonprofit organization, is pleased to announce the launch of a new lung cancer awareness campaign – 234. The 234 social media campaign utilizes graphic animation to engage the public in understanding the true facts about lung cancer. Approximately 234,000 Americans are diagnosed with lung cancer every year, 422 people die of lung cancer every day, and lung cancer kills more people than the next 3 deadliest cancers combined. The campaign encourages the public to get engaged to make a difference (be the 1).

“Our goal with the 234 campaign is to educate the general public about the significant incidence and impact of lung cancer,” said Andrea Ferris, President of LUNGevity Foundation. “We are looking to motivate people to take action and engage others in our effort to drive change.”

One in 16 Americans will have a lung cancer diagnosis in their lifetime. Nearly 65% of new diagnoses are in nonsmokers, most often found late when the disease is stage 3 or 4 and more difficult to treat. Just a few years ago, late-stage patients had few treatment options. Today, due to accelerated advancements in research, this is changing, and many late-stage patients are living longer and better lives. We need to continue to accelerate investments in research to save lives.

The campaign will run through July as part of LUNGevity’s ongoing efforts to engage new audiences to improve public health. The video may be viewed on the homepage of our website at www.LUNGevity.org.

Read the full press release here.