Public Service Announcements Scheduled for November

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American Legacy PSA Tackles Lung Cancer

October 13, 2006

WASHINGTON—The American Legacy Foundation and the National Assn. of Broadcasters will align for a PSA to launch in November, which is Lung Cancer Awareness Month.

The national campaign, “Code blue for lung cancer,” via GSD+M, Austin, Texas, is anchored by a 30-minute document that that explores the devastating impact of lung cancer on four families and discusses how to reduce lung cancer deaths, primarily through early diagnosis and by quitting smoking. The campaign, in both English and Spanish, also includes TV, radio and Internet (www.americanlegacy.org/codeblue).

Code Blue PSAs include a message from former President George H.W. Bush, who says, “Lung cancer is the leading cause of cancer death in the United States. It’s a national tragedy killing thousands cancer. If you or a loved one smoke, get the help you need to quit now.” Bush and his wife Barbara have been involved in the fight against cancer after losing one of their children, Robin Bush, to leukemia in 1953.

“No one deserves to have lung cancer. We’re hopeful that the stories told in Code Blue will help all of us better understand America’s number-one cancer killer,” Dr. Cheryl Healton, CEO and president of American Legacy Foundation, Washington, said in a statement. “If we are to beat it, we must learn how to limit our lung cancer risks by reducing the uptake of smoking by youth and increasing adult smoking cessation. Then, our best efforts as a nation must focus on early detection, increasing survival rates and ultimately finding a cure.”

—Staff Report

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