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Three Sports Legends Team Up to Battle #1 Cancer Killer


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http://www.prnewswire.com/cgi-bin/stori ... 074&EDATE=

WASHINGTON, DC UNITED STATES 01/31/2007

Lung Cancer Alliance Launches National Public Awareness Campaign

WASHINGTON, Feb. 1 /PRNewswire-USNewswire/ -- Three of the most

recognized names in professional sports are teaming up in the fight against

the nation's number-one cancer killer -- lung cancer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070201/CLTH007 )

Hall of Fame Quarterback Troy Aikman, Hall of Fame Shortstop Cal Ripken

Jr., and Emmy-award winning sportscaster Joe Buck, have joined Lung Cancer

Alliance (LCA), the only national non-profit organization dedicated solely

to advocating for people living with lung cancer or those at risk for the

disease, as national spokesmen.

All three legends are part of a nationwide awareness campaign that

includes print and electronic public-service announcements. The campaign

theme, A Face In the Fight, seeks to unify supporters to help promote the

importance and value of early detection and treatment, and to encourage

more government funding for research.

"The participation of these sports greats in the fight against lung

cancer is a watershed moment for the entire lung cancer community," said

Laurie Fenton, president of the Lung Cancer Alliance. "By speaking out

about lung cancer, these three men will help bring about the compassion and

support so long overdue for this disease."

Buck and Ripken both lost their fathers to the disease. "Lung cancer

has been the leading cause of cancer deaths for decades, yet the five year

survival rate of fifteen percent has barely budged. This has to change,"

says Buck. Adds Ripken, "It kills more people than all the major cancers,

but remains the least funded. It's an unbelievable contradiction and one

that needs to end, now."

Aikman's connection to the disease is through the death of his wife's

grandmother. "I'm involved not simply to raise awareness for a disease that

has been ignored far too long in our country, but to spark change in the

way it's perceived, diagnosed, and treated to hopefully and ultimately save

lives."

Lung cancer facts:

* Lung cancer is the leading cause of cancer death in the United States.

* Lung cancer causes 30 percent of all cancer deaths.

* Lung cancer is the leading cancer killer among Caucasians, African-

Americans, Asians, and Hispanic males.

* Lung cancer will kill more people this year than breast, prostate,

colon, liver, kidney, and melanoma cancers combined.

Lung Cancer Alliance (http://www.lungcanceralliance.org) is the only national

non-profit organization solely dedicated to patient support and advocacy

for the lung cancer community. LCA's mission is to lead the movement to

reverse decades of stigma and neglect by empowering those with or at risk

for the disease, elevating awareness and changing health policy.

SOURCE Lung Cancer Alliance

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