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Name a special Brains brew and win a signed shirt and a crate of beer!

Oct 9 2009 by Madeleine Brindley, WalesOnline

WalesOnline readers have been asked to use their Brains to come up with the name of a special new beer.

The competition celebrates a fundraising effort that will see 15 former Wales rugby captains climbing Kilimanjaro to raise money for lung cancer research.

Media Wales has teamed up with Brains to help find a name for its beer, which commemorates the challenge. Bottles of the brew will also be taken to Africa for the captains and climbers to celebrate reaching Kilimanjaro’s 19,340ft summit.

The person who comes up with the best name will win a crate of the newly-named beer, delivered by one of the Welsh captains to their local Brains pub, and a shirt signed by all the captains.

The Brains SA Kilimanjaro Captains Climb, which takes place in September, is the brainchild of photographer Huw Evans. His wife Sue was diagnosed with lung cancer last year but is recovering after undergoing treatment.

It is hoped the climb will raise £1m for Velindre Cancer Centre’s Stepping Stones appeal, which is designed to raise awareness about lung cancer and support research into the disease.

A percentage of the sales of the Cardiff-based brewer’s new beer, which will be launched during the Six Nations, will go towards the appeal.

Former Wales captain Mike Hall, who has already helped choose the new drink’s blend of ingredients, said: “This is a cause that affects everyone as everyone knows someone who has been affected by cancer.

“All the boys are up for this – it’s a serious challenge, especially as Roman Abramovich didn’t make it.”

Bill Dobson, Brains’ head brewer, said: “The choice of beer is a good one as it combines some of the key ingredients and flavours that we can deliver in a beer.”

While the beer is being brewed it has been nicknamed the Captains’ Climb Ale.

Brains SA Captains Climb Kilimanjaro 2010

The winning name will be selected by Mike Hall, Huw Evans and Richard Davies, Brains’ sales and marketing director.

The closing date for entries is noon on November 27. CLICK HERE to send in your suggestions for the name of the beer.

Please include your name, address, age, and daytime phone number .

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To support the Captains Climb visit www.justgiving.com/brainssacaptainsclimb

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