fox220 Posted February 5, 2012 Share Posted February 5, 2012 UPDATE: Scroll down for revised graphics! Hello my new friends! I think we all know that breast cancer has better marketing and 'brand awareness' than any other disease (including other cancers and even HIV). The keystone of the branding? PINK. You can't find one product category or professional sport that does not contribute to breast cancer research through their sales or display of pink merchandise. In Philadelphia, they even make the famous Love Fountain run pink on significant breast cancer awareness days. All of this is to say... No one knows about the white ribbon. Or is it pearl? And it was clear in the past... We don't have clear branding. I think we are also concerned that the public at large has NO IDEA how deadly lung cancer is. So... Without further delay, here is my idea for a new ribbon and new lung cancer awareness merchandise. I know it's very, er, forward, but it WILL get the conversation started! I know it's not for everyone, but I would love your feedback anyway! Quote Link to comment Share on other sites More sharing options...
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