Snowflake Posted January 15, 2005 Posted January 15, 2005 BENTONVILLE, ARK (AP) -- Some Walmart customers soon will be able to sample a new discount item: Walmart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2 - $5 range. While wine connoisseurs may not be too inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important." So, here we go: The top 12 suggested names for Wal-Mart Wine: 12. Chateau Traileur Parc 11. White Trashfindel 10. Big Red Gulp 9. Grape Expectations 8. Chateau Cheapo 7. NASCARbernet 6. Chef Boyardeaux 5. Peanut Noir 4. Chateau des Moines 3. I Can't Believe It's Not Vinegar! 2. World Championship Riesling And the Number 1 name for Wal-Mart Wine . . . 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with white meat (possum) and red meat (squirrel). Quote
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