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Off to Wal-Mart with RY (and there's an animal or two here)


Snowflake

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BENTONVILLE, ARK (AP) -- Some Walmart customers soon will be able to sample a new discount item: Walmart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2 - $5 range. While wine connoisseurs may not be too inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."

So, here we go:

The top 12 suggested names for Wal-Mart Wine:

12. Chateau Traileur Parc

11. White Trashfindel

10. Big Red Gulp

9. Grape Expectations

8. Chateau Cheapo

7. NASCARbernet

6. Chef Boyardeaux

5. Peanut Noir

4. Chateau des Moines

3. I Can't Believe It's Not Vinegar!

2. World Championship Riesling

And the Number 1 name for Wal-Mart Wine . . .

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with white meat (possum) and red meat (squirrel).

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