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LCA National Public Awareness Campaign


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I received this today and thought I would share it..

Hello Friends,

We are so excited to share this news with all of you! Lung Cancer Alliance is launching a National Public Awareness Campaign featuring Joe Buck, Troy Aikman, and Cal Ripken, Jr. Joe Buck, the Voice for Major League Baseball and the National Football League, lost his father, legendary sports announcer, Jack Buck, to lung cancer. Cal Ripken, Jr., Hall of Fame Shortstop for the Baltimore Orioles, also lost his father to lung cancer. Troy Aikman, Hall of Fame Quarterback for the Dallas Cowboys, has been touched by the disease through his wife’s family.

This is a watershed moment for the lung cancer community – let’s hope this fuels the movement to reverse decades of stigma and neglect long attached to this disease. For the first time three high profile figures are coming together to emphasize the need for increased funding for lung cancer research and early detection.

LCA will be launching this campaign on Friday morning with a Satellite Media Tour with Troy Aikman. His interviews will broadcast live from Miami at Joe Robbie/Pro Player Stadium just days before the Super Bowl. We have many national interviews lined up with more being pitched through Friday.

We have attached our press release announcing the campaign. This will hit the wires tomorrow night. Please feel free to distribute this to your local media to drum up attention. Would they be willing to do a story surrounding this campaign and featuring one of you? Would they run the ads?

We have also attached one of the ads in PDF form to give you a feel for the campaign. This is the ad with all three of the spokesmen featured. (It would have taken multiple emails to send all four of them). We have also produced radio and television spots. All of these ads are available on our website. They can be reached from the home page or through this direct link, http://www.lungcanceralliance.org/press ... media.html.

Please don’t hesitate to contact me with any questions you may have. Thank you for your support in spreading the word about our new campaign.


Kay Cofrancesco

Director of External Relations

Lung Cancer Alliance

1747 Pennsylvania Ave, NW

Ste 1150

Washington, DC 20006





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