MsC1210 Posted February 1, 2007 Share Posted February 1, 2007 I received this today and thought I would share it.. Hello Friends, We are so excited to share this news with all of you! Lung Cancer Alliance is launching a National Public Awareness Campaign featuring Joe Buck, Troy Aikman, and Cal Ripken, Jr. Joe Buck, the Voice for Major League Baseball and the National Football League, lost his father, legendary sports announcer, Jack Buck, to lung cancer. Cal Ripken, Jr., Hall of Fame Shortstop for the Baltimore Orioles, also lost his father to lung cancer. Troy Aikman, Hall of Fame Quarterback for the Dallas Cowboys, has been touched by the disease through his wife’s family. This is a watershed moment for the lung cancer community – let’s hope this fuels the movement to reverse decades of stigma and neglect long attached to this disease. For the first time three high profile figures are coming together to emphasize the need for increased funding for lung cancer research and early detection. LCA will be launching this campaign on Friday morning with a Satellite Media Tour with Troy Aikman. His interviews will broadcast live from Miami at Joe Robbie/Pro Player Stadium just days before the Super Bowl. We have many national interviews lined up with more being pitched through Friday. We have attached our press release announcing the campaign. This will hit the wires tomorrow night. Please feel free to distribute this to your local media to drum up attention. Would they be willing to do a story surrounding this campaign and featuring one of you? Would they run the ads? We have also attached one of the ads in PDF form to give you a feel for the campaign. This is the ad with all three of the spokesmen featured. (It would have taken multiple emails to send all four of them). We have also produced radio and television spots. All of these ads are available on our website. They can be reached from the home page or through this direct link, http://www.lungcanceralliance.org/press ... media.html. Please don’t hesitate to contact me with any questions you may have. Thank you for your support in spreading the word about our new campaign. Kay Kay Cofrancesco Director of External Relations Lung Cancer Alliance 1747 Pennsylvania Ave, NW Ste 1150 Washington, DC 20006 202-463-2080 202-744-1541(cell) www.lungcanceralliance.org www.screenforlungcancer.org Quote Link to comment Share on other sites More sharing options...
RandyW Posted February 1, 2007 Share Posted February 1, 2007 Now we need to follow through and Forward to TV Media. I got goose bumps reading this news. THIS IS HUGE!!!!!! Quote Link to comment Share on other sites More sharing options...
MsC1210 Posted February 1, 2007 Author Share Posted February 1, 2007 Huge is the audience it has the potential to reach during the SuperBowl! Praying this makes a difference. Christine Quote Link to comment Share on other sites More sharing options...
ztweb Posted February 1, 2007 Share Posted February 1, 2007 This is great. I sent it to local already. Now I need to send it to the big ones in our state! Thanks! Jen Quote Link to comment Share on other sites More sharing options...
MsC1210 Posted February 1, 2007 Author Share Posted February 1, 2007 Thank you Jen!! Quote Link to comment Share on other sites More sharing options...
raneyf Posted February 1, 2007 Share Posted February 1, 2007 I'm a little slow these days - but is there an attachment or something we should send to the local media, or just cut and paste the article? Thanks for the assistance Quote Link to comment Share on other sites More sharing options...
MsC1210 Posted February 1, 2007 Author Share Posted February 1, 2007 Hi Raney The link sort of blended in with the other text. Sorry about that! Here it is.... http://www.lungcanceralliance.org/press ... media.html Christine I edited the link now.. it should work fine Quote Link to comment Share on other sites More sharing options...
raneyf Posted February 1, 2007 Share Posted February 1, 2007 Thank you - I get it now. The link tries to include the period at the end of the URL, and that doesn't work, but if you take that off you're good to go. I'll work on sending this out this afternoon at naptime (Kid naptime). Quote Link to comment Share on other sites More sharing options...
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