Wow. I don't begrudge the success of the SGKF, after all a woman is more likely to be diagnosed with breast cancer than with lung cancer. The good news for breast cancer is that she is far less likely to die from it. Breast cancer runs rampant in my family (mother, all her sisters except one, both grandmothers and my paternal aunt all had breast cancer, none died from it). I've always thought that breast cancer for me is not a matter of "if" but "when."
But here is what I know about lung cancer. Despite the fact that it is the # 1 killer for both men and women it gets very little research money. I can't help but think that if there were more research devoted to lung cancer it would positively affect the survival rates of ALL cancer victims. It is not an either or proposition.
A large part of the problem is the PR campaigns of the groups that are supposed to fight lung cancer. What is November known for--the Great American Smokeout--stopping smoking. While I am all for preventing as many cancers as we can, that piece of advice doesn't help much if you've already been diagnosed. We need effective treatments.
The other thing about all the pink products is that there is very little way to know how much of that money is really going to cancer research. Sometimes I think it is used as a marketing ploy with very little of the money going to fund research or patient support programs. That's despicable in its own right.
Susan